Why Brand Photography is a MUST for business owners.
No Ordinary - business owner and product creator, Gavin Taylor.
The images that you use play a crucial role in how you portray your brand to your customers and in how potential clients see you. First impressions last… it’s important to remember that customers will often make a buying decision based on their first impression of you.
Personal Branding involves influencing the way potential clients see you and view your products or services. This is why personal Branding can have a such a massive impact towards the success of your business. Professional photos are an asset and if you get them right they will serve you for many years to come. Having a bank of on-brand, professional and bespoke images will not only save your time, it will attract the right clients and ultimately, make you more money!
Here are a few of the ways that professional photos can be used:
Appear more professional. How often have you asked your 9 year old to take a portrait of you? or spent ages to get the angle just right for a selfie or even tried to take a photo of your product that you’ve spent months creating only to find that it’s blurred.
Press Releases. Accompanying your article with a couple of great images will really make your submission stand out.
On your website. Businesses that feature images of real people inspire more trust than those that use stock photos. Real life bespoke photos that are personal to you and your brand, also help to tell your story more authentically. They will also make you stand out against your competition.
Use them throughout your social media campaigns. For every post, or campaign you will have bank of images to draw from that will be the perfect accompaniment to your message. This will increase the engagement that your post gets thereby enabling you to reach a larger audience.
Place them in your email campaigns. Head your email with a killer photograph to grab your reader’s attention.
Include them on your landing pages. If you use landing pages to help boost your sales using a great image will reinforce your message and can boost your results.
Create a captivating bio for upcoming events. If you’re a guest speaker at an event, on a podcast or within a membership you will no doubt be asked to provide a headshot for the announcement posts. Make sure that you have a professional portrait that shows you at your best.
Make your email signature memorable. Not everybody remembers a name but most people can recall a face!
Add them to your printed marketing materials. Having great images of your products, your workspace, you! will make it easy to create leaflets and brochures that showcase your services.
Save time. How much time do you waste searching for the perfect stock photo? How much time do you spend trying to take your own photographs but don’t really know what you’re doing and end up trawling pinterest for inspiration or studying youtube trying to work out why your photo looks like a child’s school art project?
Why not get in touch for a chat? We can review your current website and social media pages and discuss how you can raise your visibility to ensure that you are being seen by your ideal customers. No pressure, just a quick call to see if I can help.